At first glance you'd be forgiven in thinking that this idea is a bit shit. But the idea that a watch is also an iPod, Multi-Touch, color display, long battery life, MP3, radio, photos, pedometer and Nike+ is quite cool. I love my iPhone but it's a bit of a pain holding on to whilst running unless you get one of thos stupid armbands. And you'll never be stuck without music. And it comes in red too! If you want one pop over to kickstarter.
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